Deliveroo는 유령 주방과 식료품 배달에 의존하여 경쟁사보다 돋보이고 Walmart는 새로운 전자 상거래 주문 처리 센터를 발표합니다. 또한 Torchy의 Tacos 최고 마케팅 책임자인 Scott Hudler는 PYMNTS에 놀라움과 기쁨의 요소가 체인의 충성도 프로그램이 충성도 높은 팔로워를 구축하는 데 어떻게 도움이 되는지 알려줍니다.

Deliveroo Uses Grocery, Ghost Kitchens to Make Its Labor Model Work

Deliveroo와 그 경쟁자들이 전 세계 주문형 음식 배달 고객의 지출을 확보하기 위해 경쟁함에 따라 영국 런던에 본사를 둔 회사는 식료품 배달을 활용하여 모델의 경제성을 이해하는 데 필요한 규모에 도달하고 있습니다. 식료품 배달 자체의 수익성이 낮음에도 불구하고 기존 레스토랑 제공에 서비스를 추가하면 회사에서 인력을 더 잘 사용할 수 있습니다.

Grocery Roundup: Aldi Drops Deliveroo; Walmart to Open eCommerce Fulfillment Center

Aldi is pulling its stores from Deliveroo’s marketplace, while Walmart has announced a new fulfillment center. Plus, a checkout tech startup has announced a $10 million funding round, and Stop & Shop has rolled out a new eCommerce offering.

레스토랑에서 1달러당 포인트 기준을 넘어서는 로열티 오퍼링 출시

Austin, Texas-based brand Torchy’s Tacos, which has 100 locations across 11 states, announced the launch of its rewards program earlier this month, offering surprise rewards that members cannot anticipate or control. “We wanted to build a loyalty program that was not just points and punches,” Torchy’s Tacos Chief Marketing Officer Scott Hudler said. “We wanted to build something that was fun and unique and different.”

Food delivery aggregators were once considered rarities reserved for special occasions, primarily used by young, tech-savvy consumers, but they have fast become a staple in many American households that defy any single demographic. The pandemic has made Americans’ desire for seamless, customizable dining experiences more apparent, with more consumers now preferring the ease of convenient, frictionless, aggregator-assisted ordering experiences.